Group photo – Participants of the eighth Asia Sales Meeting 2024 © LAUDA

Lauda-Königshofen, 14. Mai 2024 – After a five-year pandemic-related interruption, an Asia Sales Meeting of LAUDA DR. R. WOBSER GMBH & CO. KG, the world market leader for precise temperature control, took place for the first time again from April 15 to 19, 2024 in Da Nang, Vietnam.

Personally welcomed by Dr. Gunther Wobser, President & CEO of LAUDA, representatives from across Asia came together for the eighth edition of the Asia Sales Meeting to take part in training, courses and workshops. A total of 50 participants from Vietnam, India, China, New Zealand and other countries attended this important event.

In his welcoming speech, Dr. Wobser gave an update on LAUDA's business development and emphasized the importance of further cooperation in the context of the Drive250 strategy project. Other highlights were the presentations on new products, regulatory requirements and sales techniques. The upcoming launch of the LAUDA Universa appliance line and the world's first mobile, battery-operated ultra-low temperature chest freezer, Mobifreeze, attracted particular interest.

The event also provided an opportunity to recognize new and long-standing partners on the Asian market. Dr. Wobser, together with CSO Dr. Ralf Hermann, Dr. Thorsten Ebel, Director Area Sales International, Felix Heinrich-Bignasse, Director Key Account Management and Marco Hauser, Area Sales Manager Asia, presented the awards to those honored. Hazim Dawood, Mustafa Hazim and Yasmin Ghazi from The Specialization Company from Iraq received the award as “New agency with outstanding sales success”. Sandeep Sawant and his daughter Devaki Sawant from Sawant Process Solutions from India were honored with the award as “Long-time agency with continuous increase in sales during the last five years”.

The participants praised the excellent organization and the venue in Da Nang. Numerous constructive discussions took place during and after the official program, demonstrating the partners' commitment to LAUDA and their enthusiasm for future cooperation. In conclusion, Dr. Ralf Hermann and Marco Hauser emphasized their expectation that the knowledge gained will have a positive impact on concrete deals and new business.

“The 8th Asia Sales Meeting marks a significant milestone for LAUDA in Asia. The positive response and the intensive discussions underline the strength of our partnerships and the common pursuit of success,” summarizes Dr. Gunther Wobser.

With the successful conclusion of the meeting, LAUDA is now concentrating on the further implementation of its global strategies and is looking forward to new business in the Asian market.