LAUDA Area Sales Manager Marco Hauser, Dr. Ralf Hermann, LAUDA Managing Director, Itzik Avni from Meshulam Avni & Son Ltd. and the President and CEO of LAUDA, Dr. Gunther Wobser (from left to right). © LAUDA

In February 2024, the Israeli LAUDA agency Meshulam Avni & Son Ltd. was honored with the prestigious LAUDA Award »Important agency with highest sales increase« for its unprecedented sales success. This marks the fourth time the company has received this honor, having previously been recognized in 2000 and 2006 for significant sales increases, and in 2007 for its long-standing partnership.

The current award recognizes the company's exceptional sales development compared to the previous year. It is noteworthy that the company has diversified its business under the leadership of Itzik Avni, son of the company founder. Outstanding growth was achieved in the industrial sector, with a particular increase in demand for testing and measurement technology for high-tech applications.

»Our long-standing, trusting partnership with Meshulam Avni & Son Ltd. has been the foundation of our success since 1970, the year I was born,« acknowledges Dr. Gunther Wobser, President and CEO of LAUDA. »The ability to strengthen existing customer relationships and at the same time open up new markets demonstrates the excellence and commitment of Itzik Avni and his team.«

An important milestone in the past year was the acquisition of Mobileye, a leading global provider of camera systems for autonomous driving, as a new customer. With this step, Meshulam Avni & Son has strengthened its position in the emerging market for autonomous vehicles. In addition to high customer satisfaction through first-class service, Itzik Avni places great importance on continuously developing the sales strategy. As part of the LAUDA strategy project 'Drive250', an experienced pharmaceutical expert, Ms. Gallit Melamed, was recently recruited as an additional sales representative. Despite the unforeseen challenges of recent months, Itzik Avni's team remains determined to continue and intensify its sales activities.

LAUDA congratulates Itzik Avni and Meshulam Avni & Son Ltd. on this well-deserved recognition and looks forward to a continued successful partnership.