LAUDA DR. R. WOBSER GMBH & CO. KG is a new cooperation partner of the association Innovationsregion Hohenlohe e. V. In this way, the global market leader wants to strengthen its own innovation activities and also supports the securing of locations and structural promotion in the extended region. Both partners want to use synergies and work together to promote and retain skilled workers in so-called MINT professions.

"As a family business with strong roots in the region, one of our most important tasks is to inspire skilled workers and young talent for our wonderful home region - especially in times of a shortage of skilled workers. Although we are based outside of Hohenlohe in the Main-Tauber district, I have been following the admirable activities in our immediate neighborhood with great enthusiasm since the company was founded over twenty years ago. As cooperation partners, we can now work together to achieve our common goals," emphasizes LAUDA's President and CEO, Dr. Gunther Wobser. In addition, LAUDA bundles innovation activities outside its core business in its subsidiary new.degree. In the company's own Innovation Lab, the company drives forward ideas from employees as well as technology and service innovations from start-ups and digital initiatives in exciting search fields for future-oriented temperaure control.

With the Brainstation project, which is to be built in the former Lauda train station in the heart of the Main-Tauber district, the ambitious entrepreneur himself is pursuing the goal of working with other entrepreneurs to get young people excited about entrepreneurship, digitization and innovation - and ultimately to prevent them from migrating to metropolitan areas. As the region's innovation center, Brainstation will offer event space, creative zones, a co-working area, a café, boarding house, offices and a technology museum. With Futurelabs gGmbH and the Makerspace, children and young people will have an exciting place to discover their own talents. This creates the best conditions for successful collaboration with the Hohenlohe Innovation Region.

"We are very pleased to welcome the global market leader LAUDA as a new cooperation partner of Innovationsregion Hohenlohe e.V.," explains the chairwoman of Innovationsregion Hohenlohe e. V., Dr. Stefanie Leenen. "The globally active and innovative company with the impressive dynamics is a real enrichment for our network and fits perfectly with the goals that the Innovation Region has set for itself."

Since its foundation in 2000, the Initiative Innovationsregion Hohenlohe e. V. has set itself the task of maintaining the region with its large number of world market leaders as an attractive location for the future. Today, the innovation region consists of 26 members, 19 of which are manufacturing companies and seven service providers. Among other things, the initiative is involved in schools and works closely with politics, ministries, administration, science and educational institutions.